A temporary booth designed as a “jewellery box” with more than seven meters high, worthy of accommodating such a valuable product as the most expensive coffee in the world. The concept of the project is based on brightness, reflects and lights that live together and in harmony. The space becomes a depiction of the brand’s four main kinds of coffees: Barrocco, Número 5, Oro verde and Maracaná, all of them stemming from luxury itself.
This jewellery box is firstly dressed up on its walls and ceiling with a quilted upholstery, typical from the Baroque luxury. A voluminous upholstery with lighting spots that work as the vortex buttons of the fabric, carefully protecting the coffee and all visitors that approach to taste it. The metallic fabric, in a golden colour, is responsible for the creation of a magic and almost unrealistic atmosphere.
The main access is enclosed by a forest that blurs the boundaries, with golden-lacquered plants recalling the MARACANA’S tropical environment; a green gold that lives together with the natural plants that dress the foreground flowerpot, endowing the booth with the brand’s own ECOLOGICAL aspect.
Lastly, a great central chandelier, made by four rotated logotypes, creates that exclusive interior space that NÚMERO 5 is.
The black carpet and framework, working as a portico, complete the jewellery box, highlighting the booth’s interior colour and making it stand out in the middle of the gastronomic fair; and hanging from the ceiling, a Salzillo’s big edge lit sign.
The interior furniture is painted in the same colour as the walls, playing the main role in this luxury atmosphere, of gold and green hues, shines, lightings, coffees and teas; a place where the product is as outstanding as the booth, where the jewel is as important as the jewellery box that keeps it.
Architecture and interior design by CLAVEL ARQUITECTOS
Partners in Charge: Manuel Clavel Rojo / Luis Clavel Sainz
Team: Cristina Jódar Pérez, David Hernández Conesa
Photography: David Frutos (BISimages)