On the occasion of the Café & Cine week, we were commissioned by the coffee company Salzillo Tea & Coffee to design a temporary stand for a Francisco Rabal's exhibition, close to an important mall in the city center, to act as the main event’s venue.
Several requirements on the Client’s behalf worked as the starting point, namely: the reuse of the same structure of some previous editions, the need to house an itinerant exhibition, and finally, a reasonable cost and the possibility of subsequent recycling of materials.
1. Reuse of the existing structure. The new stand reuses the structural container of some previous editions. By only making some slight modifications, it's possible to obtain a close space open exclusively on his front side, acting like a showcase towards the city.
2. A flexible and neutral interior design to house an itinerant exhibition. The event theme allows to house an exhibition dedicated to the Murcian actor Francisco Rabal. For this purpose, the inside of the stand has been designed as a flexible and neutral space that allows the exhibition arrangement according to the still unknown curator's criteria.
3. Reasonable cost and subsequently materials recycling. Maybe the most determining premise for the stand design. The challenge is tackled with the decision of basically solving the stand appearance with only one element. Once the event is over, this material will be reused by the Client for advertising purposes.
A single strategy provides a solution for all these determinants: a continuous envelope of polycarbonate and printed translucent vinyl reproduces a big celluloid roll film, which brings us to the event theme. 2112 frames illustrate the movie career of the honored actor. This surface is backlit at night transforming its perception. When the sun goes down, the stand becomes a great lamp that lights up the public space.
Architecture and interior design by CLAVEL ARQUITECTOS
Partners in Charge: Manuel Clavel Rojo / Luis Clavel Sainz
Team: Diego Victoria García, David Hernández Conesa
Photography: David Frutos (BISimages)